Marketing Mix: Supplement Curriculum to Indianpreneurship
 
Comprehensive Guide to the 4Ps of Marketing-An in-depth exploration of the Marketing Mix framework, focusing on the essential elements of Product, Price, Place, and Promotion. This textbook provides a detailed analysis of how each element interacts and contributes to the development of a cohesive marketing strategy.
Step-by-Step Guidance on Developing a Marketing Strategy-Provides structured exercises and templates that guide readers through the process of creating a complete marketing strategy. Whether for a new product launch or market expansion, this textbook offers a practical approach to developing and executing marketing plans.
Accessible for Students and Professionals Alike-Written in clear, accessible language, this textbook is suitable for both marketing students and industry professionals. Whether you are new to marketing or looking to deepen your expertise, the content is designed to cater to a wide range of learning levels. This approach makes the marketing mix accessible for everyone, providing a clear structure for crafting effective marketing plans.